Getting your brand in front of the right audience, at the right time.
Paid media should do more than generate clicks. It should put your brand in front of people who are ready to discover, compare, enquire, book or buy.
Paid advertising built for commercial performance.
Paid media gives your business control over where, when and how you appear. NU GECKO helps you use that control with strategy, testing and accountable performance management.
Google Ads search campaigns
Capture high-intent demand when people are actively searching for your products, services or solutions.
Performance Max and shopping
Reach customers across Google's wider network with campaign structures built around clear goals and measurable conversion paths.
Meta advertising
Use Facebook and Instagram to reach, retarget and convert audiences with creative-led campaigns and structured testing.
TikTok advertising
Build awareness and demand through short-form creative designed for discovery, engagement and scalable audience testing.
YouTube advertising
Put your brand in front of relevant viewers using video campaigns that support awareness, consideration and retargeting.
GDN and display
Stay visible across the web with display campaigns designed for reach, remarketing and supporting the wider conversion journey.
Retargeting
Reconnect with people who have already visited your site, engaged with your content or shown buying intent.
Tracking and reporting
Measure what matters with clean conversion tracking, campaign reporting and clear insight into performance.
Why choose paid advertising?
Instant visibility
Paid media helps you appear in front of relevant audiences quickly, without waiting for organic visibility to build over time.
Precise targeting
Reach people based on search intent, interests, behaviours, demographics, locations, remarketing lists and platform signals.
Measurable results
Track impressions, clicks, enquiries, purchases, cost per lead, ROAS and other performance indicators linked to your goals.
Flexible budgets
Scale spend up or down based on performance, seasonality, stock, lead capacity or commercial priorities.
Competitive edge
Use paid search and paid social to defend market share, test new offers and appear where competitors are already active.
Conversion campaigns
Build campaigns around meaningful outcomes, from form submissions and phone calls to bookings, purchases and qualified leads.
Data-driven approach.
Paid media becomes more effective when decisions are based on evidence rather than assumptions. At NU GECKO, we combine media planning, platform data, creative testing, conversion tracking and landing page performance to understand what is actually driving results.
We review campaign structure, audience behaviour, search terms, creative performance, budget allocation and conversion paths to identify what should be scaled, improved or removed.
The result is a paid media system that does not simply spend budget — it learns, adapts and improves over time.
Our paid advertising process
Consultation and strategy development
We start by understanding your business goals, audience, offer, margins, sales process and current performance. This helps us define the right paid media mix, from Google Search and Performance Max to Meta, TikTok, YouTube, display and retargeting. We then build a practical campaign strategy around your budget, conversion goals and commercial priorities.
Campaign setup and optimisation
We build campaign structures around intent, audience quality and measurable outcomes. This includes account setup, campaign architecture, targeting, budgets, bidding, creative formats, conversion actions and landing page alignment. The goal is to give every campaign a clear role in the wider customer journey.
Paid advertising audits
We review your existing ad accounts to identify wasted spend, tracking issues, weak campaign structure, poor audience segmentation, creative fatigue and missed optimisation opportunities. The audit gives you a clear view of what is working, what is holding performance back and where budget should be focused next.
Reporting and analysis
We report on the metrics that matter to your business, including spend, conversions, cost per lead, CPA, ROAS, conversion rate, search terms, creative performance and platform-level trends. Our reporting is designed to make performance clear, not confusing.
Ongoing management and optimisation
Paid media performance changes constantly. We monitor campaign data, adjust budgets, refine targeting, test creative, review search terms, improve audiences and identify new opportunities. This ongoing optimisation keeps your campaigns focused on efficiency, scale and commercial impact.
Ready to unlock your brand's new potential?
Speak to NU GECKO about building a paid media system that helps your business reach the right people, reduce wasted spend and turn attention into measurable growth.
Google Ads, Meta, TikTok, YouTube, GDN, tracking and optimisation working together.