LinkedIn Ads. Reach the decision-makers who matter.
LinkedIn is the most powerful B2B advertising platform available. We use its unmatched professional targeting to reach the right people, by role, seniority, industry and company, and turn that reach into pipeline.
LinkedIn is the only advertising platform where you can target a CFO at a specific company in a specific industry with creative that speaks directly to their business challenges. Its professional targeting is genuinely unmatched. But LinkedIn's higher CPMs and CPCs mean poor campaign structure and weak creative are punished more severely than on any other platform.
We treat LinkedIn as a precision instrument, not a volume channel. Audience targeting by job title, seniority, function and company, lead generation forms that remove friction from the conversion process, and account-based marketing campaigns built around specific target accounts and buying committees.
What We Do
Job title, seniority, function, industry, company size, skills, LinkedIn's targeting is uniquely precise for B2B. We build audience strategies that minimise waste and maximise relevance.
LinkedIn's native lead gen forms remove friction from the conversion process. Pre-filled from profile data, they consistently outperform landing page forms for B2B lead capture.
We advise on the right mix of Sponsored Content, Message Ads and Dynamic Ads for your specific objectives and audience.
LinkedIn is the ideal platform for ABM. We build campaigns targeting specific companies, decision-makers and buying committees.
Reach the decision-makers who matter.
FAQs
For B2B advertisers with appropriate deal values, yes. The audience quality and professional context justify higher CPCs. A LinkedIn-generated lead in a B2B sector with a high average deal value is typically worth significantly more than a cheaper lead from a less targeted channel. Judge by cost per qualified lead and cost per closed deal, not CPC in isolation.
Educational content that demonstrates expertise and provides genuine value to a professional audience consistently outperforms promotional content. Thought leadership, practical guides, data-driven insights and industry commentary all work well.
LinkedIn offers native integrations with major CRMs including Salesforce, HubSpot and Marketo, as well as through Zapier for other systems. We ensure lead data flows correctly into your sales process without manual work.