Marketing that builds trust in health and wellness.
Health and wellness marketing requires accuracy, regulatory awareness and an understanding of how people search for and evaluate health information. We have deep experience in this sector. We do it properly.
Health is a YMYL category. Google holds health content to a higher standard than almost any other sector, requiring demonstrated expertise, authoritativeness and trustworthiness before ranking content prominently. Paid advertising on Google and Meta operates within specific restrictions on health claims and before-and-after imagery that require careful navigation.
We have deep experience in the longevity, functional medicine and wellness space. We understand the regulatory landscape, the content standards required for strong E-E-A-T signals in health sectors and the creative and copy approaches that work within platform advertising policies.
Approach
Who We Work With
Longevity and Functional Medicine
Marketing for longevity clinics, functional medicine practitioners and health optimisation brands. Content strategies that demonstrate genuine clinical expertise and build the trust required to convert a health-conscious audience.
Wellness Products and Supplements
Ecommerce marketing for health and wellness products within the specific constraints on health claims. Navigating platform policies while building brands that resonate with informed health consumers.
Fitness and Personal Training
Digital marketing for fitness businesses, personal training studios and online coaching brands. Local SEO, social advertising and content strategies that build community and drive programme sign-ups.
Healthcare Services
Digital marketing for private healthcare providers, dental practices, aesthetic clinics and other healthcare businesses. Compliant content, local SEO and lead generation that drives enquiries for specific services.
Services
What We Do
YMYL-Compliant SEO
Content strategy, E-E-A-T signal optimisation and technical SEO built around Google's heightened standards for health content. Author credentials, clinical references, factual accuracy verification and trust signals all require specific attention in health sectors.
Learn moreGEO for Health Brands
AI tools are increasingly used for health research and product recommendations. We ensure your brand is accurately and credibly represented in AI-generated health answers, positioning you as a trusted source.
Learn morePaid Media for Health and Wellness
Platform-compliant paid campaigns on Google, Meta and LinkedIn. We navigate the specific advertising policies affecting health businesses while delivering the reach and performance your business needs.
Learn moreContent Marketing
Educational, credible, expert-led content that builds trust with an audience that values accuracy as much as aspiration. We produce content that serves your audience genuinely, which is both the right approach and the most effective one for long-term SEO performance.
Learn moreHealth marketing that does right by your audience and your business.
FAQs
YMYL stands for Your Money or Your Life. It is Google's classification for content that could significantly affect a reader's health, financial situation or safety. Google holds YMYL content to a higher standard and ranks it based on E-E-A-T signals more heavily than content in other categories.
Yes, with appropriate care. Both platforms have specific policies governing health advertising. We are experienced in producing health advertising that is both compliant and effective.