Advertise on ChatGPT when people are searching, comparing and deciding.
ChatGPT Ads give brands a new way to appear when people are actively asking questions, researching options and comparing solutions. NU GECKO helps you plan, launch and optimise campaigns around conversational intent, prompts, tracking and measurable growth.
A new paid media channel built around real questions.
People use ChatGPT differently to a search engine. They ask longer questions, explain what they need, compare options and refine their thinking through follow-up prompts.
That creates a different kind of paid media opportunity. Instead of only targeting a short keyword, ChatGPT Ads allow brands to think around the full context of a user's research journey: what they are trying to solve, what they are comparing and what might move them closer to action.
NU GECKO helps you approach ChatGPT Ads as a measurable performance channel, not a novelty test. We connect strategy, prompt intent, ad messaging, landing pages, tracking and optimisation so the channel can be judged by commercial outcomes.
ChatGPT Ads built for measurable performance.
ChatGPT Ads strategy
We define where ChatGPT Ads should sit within your wider paid media mix, which objectives it should support and how success should be measured.
Conversational intent mapping
We map the questions, prompts, comparison moments and buying scenarios where your brand could be relevant.
Prompt and search analysis
We identify the types of prompts people may use when researching your category, comparing providers or looking for recommendations.
Ad creative development
We create clear, benefit-led ad messages designed to fit a conversational environment and support the user's next step.
Landing page alignment
We review or refine landing pages so traffic from ChatGPT Ads arrives on pages that answer the user's intent and encourage action.
Tracking and measurement
We help set up the measurement needed to assess clicks, conversions, leads, bookings, purchases and commercial outcomes.
Performance optimisation
We review performance across prompts, placements, creative, landing pages and conversion quality to improve efficiency over time.
GEO alignment
We connect paid ChatGPT visibility with your wider GEO and AI search strategy, while keeping paid and organic activity measured separately.
Why advertise on ChatGPT?
High-intent conversations
Reach people while they are actively researching, comparing, evaluating and asking for guidance.
Prompt-led discovery
Move beyond short keywords by planning around the full questions and buying situations your audience may describe.
Context-rich targeting
Build campaigns around intent, category relevance, user needs and the commercial moments that matter.
Measurable outcomes
Track performance through clicks, conversions and other meaningful actions, rather than treating the channel as awareness only.
A new paid surface
Add ChatGPT Ads to your wider mix across Google Ads, paid social, display, video and AI search activity.
Separate from organic answers
ChatGPT Ads are sponsored placements. They do not buy or control organic recommendations inside ChatGPT's normal response.
Data-led ChatGPT advertising.
ChatGPT Ads should be planned and measured with the same discipline as any other paid media channel.
We start by understanding the commercial role of the channel: who you want to reach, what those users are likely to ask, what action you want them to take and how that action should be measured.
From there, we connect prompt themes, campaign structure, creative, landing pages, conversion tracking and reporting. This helps identify whether ChatGPT Ads are driving useful visits, qualified enquiries, bookings, purchases or other meaningful outcomes.
The result is a campaign approach built around evidence, not assumptions.
ChatGPT Ads and GEO are connected, but they are not the same.
ChatGPT Ads can help your brand appear through clearly labelled sponsored placements when a relevant advertising opportunity is available.
GEO focuses on improving how AI systems understand, trust and reference your brand organically. That means improving the structure, clarity, authority and usefulness of your digital presence.
Buying ChatGPT Ads does not buy an organic recommendation. The strongest approach is to understand both sides: paid visibility for immediate reach, and GEO for long-term AI search visibility.
Paid visibility
Use ChatGPT Ads to reach users through sponsored placements in relevant conversational moments.
Organic visibility
Use GEO to improve how clearly your brand, services, expertise and content can be understood by AI search systems.
Shared foundations
Both benefit from strong landing pages, clear service information, credible content, structured entities, authority signals and reliable measurement.
Our ChatGPT Ads process.
Readiness and opportunity audit
We assess whether ChatGPT Ads are a realistic opportunity for your business before recommending spend. This includes reviewing your offer, audience, category, existing paid media activity, landing pages, conversion value, tracking setup and likely prompt behaviour.
Prompt and intent planning
We identify the questions, searches, prompts and comparison moments that could indicate commercial intent. This helps shape campaign themes around how people actually explore problems, evaluate options and ask for recommendations inside ChatGPT.
Campaign strategy and setup
We structure your campaign around clear objectives, audience direction, budget control, creative themes, placement relevance and post-click journeys. The aim is to give ChatGPT Ads a defined role within your wider growth and paid media strategy.
Creative and landing page alignment
We create ad messaging that matches the user's conversational context and connects naturally to the landing page experience. This includes reviewing value propositions, calls to action, page clarity, trust signals and conversion friction.
Measurement and tracking
We help ensure the right tracking is in place before meaningful budget is committed. This may include conversion events, lead tracking, booking tracking, purchase tracking, CRM visibility and reporting requirements.
Reporting and optimisation
Once campaigns are live, we monitor what is working across prompts, placements, creative, landing pages and conversion quality. This helps identify what should be scaled, what should be refined and whether ChatGPT Ads should become a larger part of your media mix.
Is ChatGPT Ads right for your business?
ChatGPT Ads may be a strong fit if your customers use AI tools to research, compare or make decisions before they contact you or buy.
The channel can be especially relevant for businesses where people ask detailed questions before converting. That may include B2B services, SaaS, ecommerce, education, travel, professional services, financial services, property, health and wellness, or any considered-purchase category.
It may be less suitable if the offer is unclear, the landing page is weak, the conversion value is low, tracking is incomplete or there is no process for assessing lead quality.
Before launching, NU GECKO reviews whether the channel has a clear commercial role and whether your digital infrastructure is ready to support it.
- Your audience researches before buying
- Your product or service needs explanation
- Customers compare options or providers
- You have strong landing pages
- You can track leads, bookings or purchases
- You have a clear follow-up process
- You want to test emerging paid media channels
- You are already investing in GEO or AI search visibility
ChatGPT Ads FAQs
ChatGPT Ads are paid sponsored placements that can appear in relevant ChatGPT experiences. They are separate from ChatGPT's organic response and are labelled as sponsored.
Google Ads often starts with keywords and search queries. ChatGPT Ads are built around a conversational environment where people may explain what they need, compare options and ask follow-up questions.
No. Paid ads are separate from ChatGPT's organic answers. Advertising on ChatGPT does not buy an organic recommendation.
No. Advertisers do not receive access to individual private conversations. Campaign reporting is separate from personal chat content.
OpenAI currently lists the United Kingdom as available for Ads Manager access. Availability should still be checked before campaign planning because the platform is evolving.
Businesses with products or services that people actively research, compare or evaluate may be a good fit. This can include B2B, SaaS, ecommerce, education, travel, professional services and other considered-purchase categories.
You should have a clear offer, relevant landing pages, conversion tracking, campaign objectives, budget parameters and a way to assess lead or sales quality.
OpenAI Ads Manager includes tools for campaign management and performance monitoring. The exact measurement setup should be reviewed during account and campaign configuration.
Usually, no. ChatGPT Ads should normally be tested as part of a wider paid media mix, alongside proven channels such as Google Ads, paid social, display and retargeting.
That depends on spend, traffic volume, conversion rate and sales cycle length. Early analysis should focus on relevance, traffic quality, conversion behaviour and lead quality before making scale decisions.
ChatGPT Ads provide paid visibility through sponsored placements. GEO focuses on organic AI search visibility. They support each other, but they should be planned and measured separately.
Yes. NU GECKO can support strategy, setup, creative, landing page alignment, tracking, reporting and ongoing optimisation for ChatGPT Ads campaigns.
Ready to advertise where your audience is asking better questions?
Speak to NU GECKO about whether ChatGPT Ads are right for your business, how the channel should fit into your media mix and what needs to be in place before you invest.
ChatGPT Ads strategy, prompt planning, campaign setup, landing pages, tracking and optimisation working together.