Google Shopping. Put your products in front of buyers.
Google Shopping ads appear at the top of search results when people are ready to buy. We optimise your product feed, campaign structure and bidding strategy to maximise return on ad spend.
Google Shopping is not just another ad format. It is the dominant paid channel for ecommerce, combining product imagery, price and retailer name in a format that drives significantly higher click-through rates than text ads. But Shopping performance depends entirely on the quality of your product feed.
We manage Shopping as a core performance channel, not an afterthought. Feed optimisation, campaign structure aligned with your margins and inventory priorities, Performance Max management and continuous competitor monitoring. Every element works together to maximise your return on ad spend.
What We Do
Your feed is the foundation of Shopping performance. We audit and optimise titles, descriptions, categories, GTINs and images to improve visibility and click-through rate.
We build Shopping campaigns structured around your margins, stock levels and business priorities, not just Google's default recommendations.
We manage and optimise Performance Max campaigns with a clear understanding of how to maintain control and visibility in what is otherwise a black box.
We monitor competitor positioning, pricing signals and ad copy to ensure your Shopping ads remain competitive.
Put your products in front of buyers.
FAQs
Yes. Google Merchant Center is where your product feed lives. If you do not have one we will set it up. If you do have one we will audit it as the first step in our Shopping optimisation process.
Significantly. Product titles are the primary signal Google uses to match your products to search queries. A product listed with the specific brand, model, size and colour that buyers actually search for outperforms a generic listing dramatically. Feed optimisation is often the single highest-impact intervention available in a Shopping account.