TikTok Ads. Native content, serious reach.
TikTok's advertising platform offers access to highly engaged audiences at competitive CPMs. For brands that can commit to native, authentic creative, it is one of the fastest-growing paid channels available.
TikTok is the fastest-growing paid social platform and for brands that can commit to native, platform-authentic creative, it offers engagement rates and CPMs that outperform more established channels. But TikTok rewards content that feels native. Advertising that looks like it was repurposed from another platform performs poorly, regardless of budget.
We plan TikTok campaigns for brands that are serious about the platform. Creative strategy built around TikTok-native formats and hooks, Spark Ads that amplify organic content already resonating, and audience strategies that scale from your best-performing segments.
Platform fit
Is TikTok Right for Your Business?
Your audience is primarily under 40.
TikTok skews young. If your core customer is between 18 and 40, TikTok is worth serious consideration as part of your paid social mix. If your audience is primarily over 50, platform reach will be limited regardless of creative quality and your budget is better deployed elsewhere.
You can produce native video content.
TikTok requires video that feels native to the platform. If your organisation cannot produce or commission this type of content consistently, other platforms will deliver better returns for your investment.
You are comfortable with a test-and-learn approach.
TikTok advertising requires more creative iteration than more established platforms. What works is often surprising and the only way to find it is to test systematically.
What We Do
TikTok rewards content that feels native, not repurposed from other platforms. We advise on creative direction, format and the hooks that drive engagement.
Interest, behaviour and custom audience targeting to reach the right users, and lookalike expansion to scale from your best-performing audiences.
Amplify organic content that is already performing well, reaching new audiences with creative that has proven it resonates.
Native content, serious reach.
FAQs
Yes, though with different expectations than B2C. TikTok B2B advertising works best for brand awareness and thought leadership content rather than direct lead generation.
TikTok has minimum campaign budget requirements. A meaningful test programme typically requires budget for both media spend and creative production. We advise on a realistic starting budget for your situation before recommending TikTok as a channel.