PPC Management. Maximum return from every click.
Pay-per-click advertising done properly is one of the most efficient ways to drive qualified traffic and leads. Done badly, it burns budget with nothing to show. We do it properly.
Pay-per-click advertising can be the highest-performing channel in your marketing mix or the fastest way to burn budget with nothing to show. The difference is in the detail: account structure, keyword strategy, quality score management, conversion tracking, ad copy testing and continuous optimisation.
We manage PPC campaigns across Google Ads and Microsoft Ads with 20 years of experience behind every decision. We do not set campaigns live and hope. We structure accounts for quality, track every conversion and optimise continuously. Every pound of your budget is accountable.
Working together
What Partnership Looks Like
Direct access to the people doing the work.
You will not be managed by an account director who briefs a team you never speak to. You have direct access to the people managing your campaigns and can ask questions at any time without being routed through a ticketing system.
Proactive communication.
We bring recommendations, market observations and performance updates to you without being asked. If something is not working or an opportunity arises, we tell you. You should never be surprised by your own campaign performance.
Transparent reporting.
Monthly performance reports showing exactly what was spent, what it delivered and what we are doing next. No spin, no cherry-picking the metrics that look good. The full picture, every time.
What We Do
Search, Performance Max, Display and YouTube campaigns on Google, structured for quality score, relevance and conversion.
Bing and Microsoft Audience Network. Often overlooked, frequently underpriced, and increasingly relevant as AI-powered search from Microsoft grows.
Re-engage people who have already shown interest in your brand, with the right message at the right moment in their decision journey.
Accurate conversion tracking is non-negotiable. We set up and audit tracking to ensure you are measuring what actually matters.
Bid management, quality score improvement, negative keyword management, ad copy testing and audience refinement, the continuous work that separates great PPC from average.
Maximum return from every click.
FAQs
This varies by sector and competition level. We will give you an honest assessment of what budget is required to achieve meaningful results in your specific market. We will not take on a PPC engagement where the budget is too small to be competitive.
Paid search can start delivering traffic and leads within days of launch. However, accounts typically improve significantly in the first two to three months as we gather data, test and optimise.
No. All accounts are set up in your name and you retain full ownership. If you ever choose to move your management elsewhere, everything is yours.