PPC Audit. Find out where your budget is going.
An independent PPC audit identifies exactly where your campaigns are underperforming, wasted spend, poor targeting, weak creative, tracking gaps, and gives you a prioritised plan to fix it.
Most PPC accounts accumulate inefficiency over time. Old campaigns left running, negative keywords never added, conversion tracking that was set up once and never checked, bidding strategies that have drifted from your actual objectives. A thorough independent audit identifies every issue and gives you a clear plan to address each one.
Our PPC audits typically pay for themselves within weeks of the recommendations being implemented. We examine account structure, bidding, creative, conversion tracking and landing pages. You get a prioritised action plan with specific recommendations and the expected impact of each one.
Deliverables
What You Get
Written audit report
A structured document covering all audit areas with specific findings, severity ratings and prioritised recommendations. Written for both marketing and commercial audiences so everyone in the room understands what it means.
Priority action list
The top ten actions to take immediately, ordered by expected impact on performance. No ambiguity about where to start.
Debrief call
A session to walk through the findings, answer your questions and agree next steps. Every finding explained in context, not left to be interpreted from a document alone.
What We Do
Campaign and ad group organisation, keyword match types, negative keyword lists and quality score analysis.
Are you bidding on the right terms at the right time? Are budgets allocated in proportion to return?
Are your ads compelling? Are they aligned with the landing page? Are you testing variations systematically?
Is every conversion being captured correctly? Are there gaps, duplications or attribution issues distorting your data?
The quality of your paid traffic is only as good as the page it lands on. We review landing page relevance, UX and conversion rate.
Find out where your budget is going.
FAQs
A standard PPC audit takes one to two weeks from access to accounts through to delivery of the report, depending on account size and complexity. We agree the timeline at the outset and keep to it.
No. Campaigns continue running normally during the audit. We need read access to your accounts, not admin control. No changes are made to your campaigns without your explicit instruction.