Ecommerce SEO. Turn organic search into revenue.
For ecommerce businesses, search visibility directly affects sales. We optimise product pages, category structures and technical performance to drive rankings, traffic and conversions.
For an ecommerce business, organic search is not a marketing channel. It is a revenue channel. Every product page that does not rank is a sale that goes to someone else. Every poorly optimised category page is friction in the path from discovery to purchase.
Ecommerce SEO is more technically demanding than most other forms of SEO. Large catalogues create duplicate content, crawl budget and indexation challenges. Faceted navigation, product variants, out-of-stock items and seasonal inventory changes all add complexity. We solve these problems with experience, not guesswork. Platform-agnostic, results-focused.
Platforms
Platforms We Work With
Shopify and Shopify Plus
The most common ecommerce platform. We understand its technical constraints and opportunities and have extensive experience optimising Shopify stores at every scale, from small independents to large multi-currency stores.
WooCommerce
Highly flexible but technically demanding. We manage the SEO complexity that comes with a large WooCommerce catalogue while taking advantage of the platform's customisability and the WordPress content ecosystem.
Magento and Adobe Commerce
Enterprise ecommerce with enterprise-level SEO complexity. We have experience with large Magento catalogues, complex faceted navigation and multi-store international setups requiring sophisticated technical SEO management.
BigCommerce and Custom Builds
We work across all major platforms and with custom-built stores. The underlying SEO principles apply regardless of the technology stack.
What We Do
Titles, descriptions, schema markup, image optimisation and user-generated content signals, we make every product page work harder in search.
A well-structured category hierarchy helps both users and search engines navigate your catalogue. We design and optimise category pages for maximum organic reach.
Faceted navigation, duplicate content, crawl budget management, canonicalisation and pagination, we solve the complex technical challenges specific to large ecommerce sites.
Well-optimised product feeds improve both organic Shopping results and paid Shopping performance. We optimise your feed structure and data quality.
Buying guides, comparison content and educational articles that capture high-intent traffic further up the funnel and drive users into your purchase flow.
Turn organic search into revenue.
FAQs
Through canonical tags, parameter handling in Search Console and intelligent content differentiation. Where variants are genuinely distinct, we optimise each. Where they are too similar to differentiate meaningfully, we consolidate with canonical tags to avoid diluting ranking signals.
We prioritise by commercial value. High-revenue categories, top-selling products and pages with existing rankings that can be improved quickly take priority. We build a phased roadmap that delivers results while the longer-term work progresses.
Yes, and the two reinforce each other. Improvements to product pages and feeds benefit both organic and paid Shopping simultaneously. Better feed data improves Shopping ad quality as well as organic visibility.