AIO Optimisation. Get featured where answers happen.
Google's AI Overviews appear above organic results for an increasing share of searches. We optimise your content to be the source AI chooses to cite.
Google's AI Overviews are AI-generated summaries that appear at the top of search results for an increasing proportion of queries. They draw from multiple sources and present a synthesised answer before any organic results. The websites cited in AI Overviews receive attribution and traffic. The ones not cited become invisible for those queries.
AI Overviews do not behave like traditional rankings. They favour content that is structured to answer questions clearly, that demonstrates genuine expertise and that is drawn from sources with strong authority signals. Optimising for AI Overviews requires a different approach from standard on-page SEO.
Who it's for
Who Benefits Most
Informational and research-heavy sectors
AI Overviews appear most frequently on informational queries. Businesses in sectors where buyers research extensively before purchasing, including professional services, technology, financial services and health, are most exposed to the impact of AI Overviews and stand to gain most from optimising for them.
Businesses with strong existing content programmes
AIO optimisation works best when there is a foundation of existing content to restructure and optimise. If you have a content programme already in place, AIO work can significantly amplify its impact by getting that content cited in AI answers at scale.
Brands in competitive sectors
In markets where competitors are investing heavily in traditional SEO, AIO optimisation is an opportunity to gain visibility in a newer channel where the competitive field is less established. Early movers in AI search visibility build advantages that are difficult for later entrants to close.
What We Do
AI Overviews favour clearly structured, factual content that directly answers questions. We restructure and rewrite your content to match what the model is looking for.
Experience, Expertise, Authoritativeness and Trust are critical signals for AI citation. We strengthen these across your site.
Properly implemented schema helps AI systems understand and correctly represent your content. We implement and maintain schema markup aligned with AIO best practice.
We identify which competitors are being cited in AI Overviews for your target queries, and what they are doing differently.
Features
Content Structure
AI Overviews favour content that answers questions directly in a clear hierarchical structure. We restructure your content to match the patterns AI draws from when generating answers.
E-E-A-T Signals
Experience, Expertise, Authoritativeness and Trustworthiness are critical signals for AI citation. We strengthen these across your site through author credentials, external references and factual accuracy.
Schema Markup
Properly implemented schema helps AI systems understand and correctly represent your content. We implement and maintain schema aligned with AIO best practice, not just standard SEO.
Competitor Analysis
We identify which competitors are being cited in AI Overviews for your target queries, what they are doing differently and how to close the citation gap.
Get featured where answers happen.
FAQs
For some query types, yes. However, being cited as a source in an AI Overview drives high-quality traffic from users who want to read more. The goal is to be the cited source, not to compete with the overview itself.
We audit your target keyword set as part of our AIO analysis, identifying which queries currently trigger AI Overviews, which competitors are being cited and what the content requirements are for citation.